What Becomes A Legend Most?

Posted in: Uncategorized- Apr 04, 2013 Comments Off

Excerpted from New York Social  Diary…

“Two weeks ago, on a Saturday, at the Ogden Museum of Southern Art in New Orleans, they held a Blackglama Gala: A Legendary Evening honoring Peter Rogers. The center of the evening is the exhibition “What Becomes a Legend Most? The Blackglama Photographs from the Collection of Peter Rogers.

Peter is the creator of the now iconic advertising campaign of some of the most famous women (and some men) in the world of entertainment. In the Blackglama collection, they lent that glamour to more than 50 black-and-white photographs by Richard Avedon, Bill King and Francesco Scavullo.

The photographs showcased in the exhibition are from the heyday of the campaign that ran from 1968 to 1993. It is a stellar lineup from opera singer Leontyne Price and Ray Charles to Shirley MacLaine and Rosalind Russell, along with Taylor, Pavarotti, Liza, Crawford, Audrey Hepburn, Judy Garland, Marlene Dietrich, Cher, Claudette Colbert, Lillian Hellman, and scores more of that celebrity.”

Stephanie Durant and Peter Rogers

How Magid and I wish we could have been there to see these amazing photographs and meet the creative mind behind the campaign!  Happily, however, several of our dear friends and clients WERE there!  Stephanie Durant and her lovely husband, Robin, were there…she (pictured at left with Peter Rogers) wearing  MAGID BERNARD!

Mary Beth Guarisco, her husband Chris where there too!   Mary Beth and Peter Rogers are old friends, and Mary Beth was one of our first models!  Her husband, Chris, and I also went to school together in New Orleans.  Small world!

The Durants and Guariscos are both residents of New Orleans…where, it turns out, Peter Rogers is now living, after a long and fabled career in New York.

What a wonderful tribute to one of fashion’s most loved and most successful advertising campaigns and its brilliant creator!  Thank you Steven Forster for sending us the clipping!

Click here to see more Blackglama photos & read the full New York Social Diary Article.

Mary Beth and Chris Guarisco, pictured center...that's Peter Rogers taking the iphone photo on the right!

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